PROFILE
hello@mckennalong.co
McKenna Long is a Detroit based designer specializing in art direction, branding, analog photography, and interior fabrication. Currently designing at Supper, she brings a refined point of view to visual storytelling and creative collaboration for ambitious brands.
Brand Identity
Bistro Concept
Traverse City, Michigan
2025
Visual identity for Maison, a lakeside bistro and café nestled on the shore of Northern Michigan. Maison operates within the intersection of seasonality, craft, and community. The visual brand direction explores methods of flow and rhythm pulled from elements of natural cadence, hand-done intimacy, and motion.
Brand Identity
Print & Packaging
Interior Design Studio + Boutique
Traverse City, Michigan
2025
Lola James is a Traverse City based design studio + boutique at the intersection of fashion and interiors. Drawing from West Coast ease, Western grit, and modern edge- the visual language is curated for an elevated expereince through intention and individuality. With a brand identity transcending print, digital, web, and social platforms consistency is key to thorough identity communication.
Brand Identity
Analog Photo and Video Studio
Pheonix, Arizona
2025
As a film-based wedding photo and video duo, El & Jack document the world through intentional analog processes. With an approach rooted in slow craft and deep observation for the in-between moments, their identity reflects this way of seeing. The resulting system captures the feeling of memory as it’s being made. Archival, heriloom oriented, warm, and human- the visual language balances sensibility with quiet sophistication to preserves stories.
© McKenna Long Co.