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MCKENNA LONG

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PROFILE
hello@mckennalong.co
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McKenna Long is an American multidisciplinary designer specializing in creative direction, branding, analog photography, interiors, and furniture design. With years of experience as a creative studio owner, she brings a refined eye and intuitive storytelling to projects and creative collaboration.

Project 001

Brand Identity

Abode
Boutique Hotel Concept
London, England
2025

Abode is a London based conceptual botique hotel and hospitality studio featuring a global series of restaurants, clubs, cafes, and primarily hotels focused on curating a sense of connection, home, and community through “third spaces” while traveling. The visual language and design intent strikes a balance between unambiguous, intimate, under-produced while maintaining elegance, timelessness, and classic structure.

Abode, Brand Identity

Project 002

Brand Identity

Maison
Bistro Concept
Traverse City, Michigan
2025

Visual identity for Maison, a lakeside bistro and café nestled on the shore of Northern Michigan. Maison operates within the intersection of seasonality, craft, and community. The visual brand direction explores methods of flow and rhythm pulled from elements of natural cadence, hand-done intimacy, and motion.

Maison, Brand Identity

Project 003

Furniture Design
Construction and Fabrication

CITIZEN (café)
2025

A conceptual bar café exploring how spatial systems choreograph human behavior through themes in modularity, furniture as an influence to human pattern, and the way spaces inform acts of gathering. The piece was driven by observations in how cafés script social dynamics through arrangement of physical objects- proposing that these third spaces are less about a fixed environment, but more so about rhythm, energy, and interaction.

CITIZEN (café), Furniture Design

Project 004

Brand Identity

El & Jack
Analog Photo and Video Studio
Pheonix, Arizona
2025

As a film-based wedding photo and video duo, El & Jack document the world through intentional analog processes. With an approach rooted in slow craft and deep observation for the in-between moments, their identity reflects this way of seeing. The resulting system captures the feeling of memory as it’s being made. Archival, heriloom oriented, warm, and human- the visual language balances sensibility with quiet sophistication to preserves stories.

El & Jack, Brand Identity

Project 005

Interior Object Design
Construction and Fabrication

Arlo Steel Lamp 01
2025

This steel-fabricated modular table lamp explores the tension between light and rigidity, drawing on brutalist architectural principles and Mid-Century Modern materiality. The structucture and surface challanges of concepts of balance, gravity, and the dichotomy of weight and weightlessness.

Arlo Steel Lamp 01, Interior Object Design

Project 006

Brand Identity
Print & Packaging

Lola James
Interior Design Studio + Boutique
Traverse City, Michigan
2025

Lola James is a Traverse City based design studio + boutique at the intersection of fashion and interiors. Drawing from West Coast ease, Western grit, and modern edge- the visual language is curated for an elevated expereince through intention and individuality. With a brand identity transcending print, digital, web, and social platforms consistency is key to thorough identity communication.

Lola James, Brand Identity

Project 007

Analog Photography

TUBA CLUB
Boutique Hotel
Marsielle, France
2025

Nestled in the Mediterranean seaside town of Les Goudes outside of Marseille, France, sits Tuba Club- an 8 room boutique hotel and restaurant designed by Marion Mainlander. Pulling soul from its former life as a scuba diving centre, the interior design direction echoes 70’s casual sea and cliff inspired vision.

Tuba Club, Analog Photography

© McKenna Long Co.